I DO ME BY Misa
GET IN TOUCHThe Art of Being Real
I DO ME is a 25-year artistic journey by MISA, a continuous act of truth that redefines what it means to be seen.
It is not a slogan, not a brand, but a stance: a refusal to imitate systems, obey algorithms, or edit the human soul for approval.
In a world of digital masks, I DO ME restores what was lost, presence. Each encounter, each image, each silence is a fragment of an unfinished autobiography written through others.
“I don’t photograph people. I meet them.”
The Method
The process follows a simple, radical principle: truth cannot be directed; it must be met.
No performance. No styling, posing, or correction.
No filters. Every imperfection is treated as evidence of life.
No domination. The person before the lens is not a subject but a co-author.
No hurry. The session ends only when the truth appears.
Each image is accompanied by words and sound, a written reflection and an ambient recording. Together, they form the field notes of presence.
The Essence
I DO ME means authorship, not ego.
It means standing inside your own frequency without distortion.
It is a long-form declaration of independence, an invitation to live and create from the unedited self.
The project began as a protest against imitation, and has become a philosophy of existence: a method to reclaim art, truth, and identity from the machinery of perfection.
Each portrait is a mirror, not a performance. Each photograph is a trace of a real encounter, the instant when someone dares to stop pretending.
THE PROJECT
The First Chapter | 2025 → 2030
Women Who Build Truth
The inaugural cycle is devoted to women, creators, mothers, thinkers, leaders, who embody strength without spectacle and beauty without fabrication.
They are photographed as they are: unedited, unguarded, and whole.
This chapter is both a tribute and a rebellion, a stand against industrial beauty and algorithmic sameness.
It invites women to reclaim visibility on their own terms. Each portrait becomes an act of resistance and tenderness: a declaration that beauty is not perfection, but truth made visible.
I am my own experiment.
I refuse industrial beauty.
I build legacy through self-possession.
I live what I ask of others.
I take responsibility for my truth.
Every artist must eventually stop imitating systems, aesthetic, social, or ideological and stand naked in their own intention.
“I DO ME” is not arrogance. It’s accountability.
It means:
No hiding behind taste or trend.
No seeking validation in market applause.
No diluting the message to fit.
Only honesty, raw, imperfect, whole.
THE METHOD
Situationism in Practice
THE INVITATION
AIDUMI is not a brand.
It’s a return to presence.
MISA'S DIARY
Thoughts during the process
Before You Ask , Read This
We know there’s a lot written on this website, because what we do is not ordinary.
But we also understand that trust begins with clarity.
The I DO ME project is not a commercial photo shoot.
It’s an artistic encounter between you and MISA, created with respect, honesty, and care.
Every part of the process, from the session itself to the legal agreement, exists to protect your dignity, your image, and the truth we create together.
Next you’ll find the most common questions people ask before or after their session.
They’re here to help you understand how everything works, why certain choices are made, and how your presence becomes part of something lasting, without ever losing your rights or your voice.
If you still have questions after reading, don’t hesitate to reach out.
Every question deserves an honest answer, and we’re here to give it.
Yes, you will receive a small selection of images for personal, non-commercial use.
You can share them on your social media, personal website, or portfolio, as long as the images are not edited, filtered, or used for advertising.
This keeps the integrity of the project and your representation intact.
No, the final artistic selection is made by MISA.
However, every image used publicly is chosen with deep respect for your dignity, emotion, and presence.
The intent is always to reveal truth, never to expose.
No. The images are used only for artistic, cultural, or editorial purposes, such as exhibitions, books, or catalogues.
They will never be used for advertising, sponsorship, or marketing without your explicit written permission.
All photographs are the artistic property of MISA, represented and protected by the ITECA Foundation.
You remain the subject and always retain your personal rights and dignity.
ITECA ensures that no one, including MISA, can misuse or exploit your image.
XTROVERSO manages the administrative, financial, and compliance side of the project.
They handle your portrait rights agreement, digital signature, and data protection, ensuring everything follows Dutch and EU law.
All materials are securely archived in the European Union under the supervision of the ITECA Foundation.
They are not shared with third parties, and never used for AI training, advertising, or commercial databases.
You may request the removal of your image from MISA’s online platforms (social media or website).
However, the images used in exhibitions, publications, or archives remain protected as part of MISA’s artistic work and cannot be withdrawn.
The session takes place at The Crealoft in Amersfoort.
There are no poses, no instructions, no pressure, only a meeting between two people.
It’s a moment of truth, not performance.
No. The project is artistic, not commercial.
You are not a client, you are a participant in an artistic creation.
There is no payment or fee, only shared authorship in a work of art.
“I DO ME” means taking responsibility for one’s truth.
It’s about presence without performance, the courage to be real.
Every portrait is a declaration: I stop asking the world for permission to be myself.
Partners
We Could not do our project safe and secure for us and our co-author Lady guests without:
